DAVID SWANSON / STAFF PHOTOGRAPHER

Jason Richardson, former Winslow Twp. and Rutgers Camden basketball star Jason Richardson, a cancer survivor who has his own clothing line and appeared at Philly Fashion Week on February 15, 2017.by Phil Anastasia, STAFF WRITER @PhilAnastasia | panastasia@phillynews.com

Richardson says he tries to design clothes that make a statement and tell a story.

The statement is bold and bright.

The story is even better.

Richardson, 25, is a cancer survivor and former basketball standout at Winslow Township and Rutgers-Camden University. He tries to weave his unique life story into every aspect of his clothing line.

"My basketball experience taught me so much," Richardson said. "All I ever heard was, 'You're too small. You're not big enough. You're not good enough.'

"You hear that enough, it motivates you. You learn how to fight, how to never give up. I bring that to everything I do."

Through his company, Avenue Black, Richardson designs clothes for his Urbane line that are creative and colorful, with a street-smart sensibility, with a basketball star's flamboyance...

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