Saturday's at the mall are usually meant for shoppers to come find the newest designer pieces to rock later that night when they hit the scene. July 6th was different, as emerging designer Charles Jay brought the scene to the mall. Charles pioneered something unlike anything else the South Jersey area has scene before. He teamed up with "You Know The Vibes" to bring URBANE's pop up shop event to the Cherry Hill Mall.

The vibe was set from the moment you walked in. Models were on display as URBANE unveiled their latest sets, that are expected to drop this week. As you walked through the shop cameras were flashing as the DJ spun the latest music, people danced, and an influx of people instantly stopped to see what the buzz was about. The energy you felt throughout the day was like no other, and it was a direct result of the hard work and effort Charles Jay puts into his craft.