MEET CHARLES JAY

Charles Jay’s story began long before the first sketch, stitch, or silhouette — it began in a children’s hospital playroom. At just two years old, he was diagnosed with cancer. Between rounds of treatment and moments of uncertainty, he found peace in one thing: color. Each morning, he would play with color blocks, building small worlds that felt limitless in a place that wasn’t.

Those blocks became more than toys — they became the foundation for his philosophy on life and design. Today, they live on as the six-color logo that defines BY CHARLES JAY — a symbol of resilience, imagination, and the belief that creativity can turn pain into purpose.

With over a decade in fashion design, Charles Jay has collaborated with global icons like Nike, Jordan Brand, and Google, yet his work remains deeply personal. Every collection blends luxury craftsmanship with emotional storytelling — merging 90s-inspired energy, modern minimalism, and the unapologetic spirit of survival.

For Charles, fashion isn’t about trends. It’s about truth.
Every piece he creates is a reminder that the present is our playground — and those who live in color will always find a way to build something timeless.